Meet Cristina Chiriac from ‘Flori de Ie’. ‘Flori de Ie’ is a fantastic concept store at the Baneasa Shopping Mall in Bucharest, where you can buy old and new IA. Stylish in its’ kind, beautiful in its’ soul, just like Cristina herself.
There is also an online store for those of you who are not in Bucharest : http://florideie.ro/
Flori de ie has new ie, made by women around Romania and old vintage ones.
Cristina Chiriac. She is just as positive and optimistic as it looks like. Equally down to earth as visionary. I love that combination in a person ! It has proven to be a very successful combination for Cristina.
Cristina and I at Flori de ie.
Cristina is a well-known business woman and a vivid speaker within the filed of entrepreneurship. She told me about a memorable moment when she chose to wear IA at business event. She was a bit hesitant, but her passion for the beauty of the IA and her determination to share the stories about the Romanian soul spoke louder than her hesitation. Here are some pictures from that event and other events to follow, where she also chose to wear the IA au lieu de a more classical outfit.
I am very drawn to people with guts, who think outside the box and pave the way. Cristina is just like that, creating possibilities and paving the way for others to be inspired from.
She was very decisive when opening Flori de Ie and I have a feeling that this is the start of something really special.
Let me introduce you to some old, vintage IA that you can find at her store right now.
The beauty of the IA is the beauty of the Romanian soul. Imagine, these women who made these IA, they had all this inside them and they expressed their beauty through the blouse.
The collective soul of the Romanian women is delicate and refined with a great sense of detail.
White on white. That’s a very difficult technique.
Crsitina in the book ” Proud to be Romanian”.
Every detail is thought through. I like that a lot. The blouse is packed together with a small bag of lavender, to keep the connection to the ‘tara’, the land. The blouse will also smell nicely and we are encouraged to take good care of it. ‘Flori de ie’ is a special place and speaks to our senses. Just go there and experience it for yourself.
For the Universal Day of the IA Cristina made a spectaculous and magical event, bringing a musician up to the top of the Bucegi mountain , where the Sfinx is. In this way she both shared the importance of the IA, brought out a traditional musical instrument – the flute ( which is called nai in Romanian) and had it being experienced on top of the mountain. I wished I was there. Here are some pictures of the event:
Crsitina leads the way with courage, endurance and faith. She has a professional, kind way which takes her where her dreams are. It was a pleasure meeting you, Cristina !